Cup Signage for cafés, retail & showrooms

An ordinary cup becomes
the most eye-catching
media in your space

Cup Signage is a rear-projection display that casts video onto a cup-shaped screen. Not a flat panel — a 3-D object that naturally draws the eye, even in small spaces.

Get in touch See how it works

80 cmstandard cup

Local installprojector sourced locally

Partnerswanted worldwide

Kirin Ichiban · Cup Signage

Dunkin storefront · Cup Signage

What is Cup Signage

A small cup turns into living media

A projector casts video onto a cup-shaped screen, turning an ordinary cup into a moving display that naturally catches the eye.

A 3-D cup object

Not a flat panel — a curved cup screen that stands out as an object, not just a display.

Show anything

Drinks, menus, seasonal and event media — swapped freely. Fits even small spaces.

Works anywhere indoors

Just needs power. The projector hides behind or below the cup for a clean look.

Why the image appears

The secret is SPG screen paint

Clear acrylic is custom-cut to shape, then coated on the back with Paintpam's SPG (rear-projection screen paint, S-Paint) — so the projector's light forms a crisp image on the cup. An uncoated cup won't hold a clear image.

The projector casts light

A projector hidden behind or below the cup projects video onto the cup screen.

SPG surface diffuses it

The SPG coating on the back of the cup diffuses the light evenly into a clear picture.

Crisp image from the front

Viewers see only a clean, bright image from the front — no visible equipment.

The solution at a glance — rear projection

The projector (1) casts light from behind/below → the SPG coating (2) diffuses it → the viewer (3) sees a crisp image from the front, with no equipment in sight.

How to get it

What we supply, what you arrange locally

We ship the screen, CMS and content from Korea. The projector and installation are sourced locally in your market.

Supplied by Paintpam

Screen · CMS · Content

Custom-made and shipped to you worldwide.

✓
80 cm cup screen — clear acrylic, custom-cut, SPG-coated (custom shapes & logos on request)
✓
CMS set-top box — manage content remotely (USB player option for offline)
✓
Content — varied free & paid clips, swapped freely
✓
Worldwide shipping — screen + CMS box, quoted by region (DHL)

Arranged locally

Projector · Installation

Sourced and installed in your market.

–
Projector — buy a laser projector locally; we advise the right spec for your space
–
Installation — a local projector / AV company mounts the cup & projector and wires it
–
Site check — power, daylight and mounting confirmed on site

The screen itself is supplied by Paintpam — SPG-coated acrylic. We can ship screen-paint-coated acrylic in the shape you need, so local partners only mount the projector and screen; no sourcing or coating required on site.

◆

Flexible business consulting — whatever the format (a single store, a multi-store rollout, exhibitions, pop-ups or your own product line), we consult with you to make Cup Signage work as a business in your market.

Pricing is on request — tell us your market and setup and we'll prepare a tailored quote (screen, CMS, content + shipping).

Content & CMS

Varied content, two ways to run it

We supply content from our content market. How you run it depends on the store's internet.

CMS · internet available

Swap content remotely

Upload content and manage the store's screen remotely from the Paintpam CMS — playlists and schedules included.

Paintpam CMS

Content manager · mobile app

Content+ Upload

▶

Drink motion

▶

Seasonal

▶

Menu board

▶

Brand logo

Content

Playlists

Schedule

Devices

Swap, schedule and update content remotely from the app
Mix free & paid clips freely

* A simplified view of the actual mobile CMS.

USB · no internet

Play offline from USB

Where internet is hard, a USB player auto-plays pre-loaded content. Swap content by changing the USB by hand.

Plug in power and the USB content auto-plays
Runs standalone — no internet or account needed
Swap the USB by hand to change content

Partnership

Run Cup Signage in your market

Beyond single stores, we're looking for local partners who want to build Cup Signage as a business — across retailers, exhibitions and pop-ups. We supply the screen, CMS and content; you drive local sourcing, installation and rollout.

Understand the structure

Grasp the screen / projector / content setup and brief local installers accurately.

Run it locally

Roll Cup Signage out across stores, exhibitions and pop-ups in your region.

Collaborate on content

Grow on top of Paintpam's content supply and shared know-how.

Become a partner Get a quote

Just one store? We also support single-store retail customers — we supply the screen & content, you arrange the projector and a local installer.

Before you install

A couple of things to check

It's projector-based, so ambient light matters. We'll help plan the spot together.

No outdoor use

Under direct sun or strong ambient light the image is invisible. Indoor install is assumed.

Near bright windows

Spots with heavy daylight look best after sunset. Slightly lower ambient light for a crisper image.

References

See cases & the principle

Cup signage and screen-paint cases applied to cups, non-flat objects and café spaces.

Coffee Cup-Shaped Digital Screens

The original cup signage — a cup-shaped screen made with screen paint

Read on the blog ↗

Café Window Advertising · Ediya Coffee

Paintpam screen paint applied in a real café space

Read on the blog ↗

Glass Windows into Interactive Media Art

Rear-projection screen paint turning glass into exhibition-grade media

Read on the blog ↗

FAQ

Frequently asked

Do you supply the projector?

No — overseas, the projector and installation are arranged locally. We supply the cup screen, CMS and content, and advise the right laser-projector spec for your space.

What exactly ships from Korea?

The custom-made 80 cm cup screen and the CMS set-top box (a USB player option is available too). Shipping is quoted by region via DHL.

Can the cup be a custom shape or carry our logo?

Yes. The standard is an 80 cm cup, and we can make custom shapes or logos on request — clear acrylic is cut to shape and SPG (S-Paint) is applied to the back.

How is content managed?

With internet, manage content remotely from the mobile CMS app (playlists & schedules). Without internet, a USB player auto-plays pre-loaded content.

What does a partnership involve?

We supply screen, CMS and content; partners handle local projector sourcing, installation and rollout across stores, exhibitions and pop-ups. Tell us about your market and we'll map it out together.

How much does it cost?

Pricing is on request — it depends on the cup spec, content, quantity and your region (with shipping). Share your setup and we'll prepare a tailored quote.

Bring Cup Signage to your market

Tell us your space, market and goal — whether you're a single store or a partner building the business. We'll map out the setup and a tailored quote with you.

Get in touch→Tailored quote→Ship & set up→Run content

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Prefer real-time? Chat with us on WhatsApp · Pricing on request · Worldwide · en.paintpam.com

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