QIs it visible in daylight?▼
Honestly — no. With rear projection, the brighter the surroundings, the weaker the image. Cup Signage is at its best from dusk into the night. There are ways to push daytime visibility, but the cost rarely justifies it, so we don't recommend it. In return, during the evening hours when foot traffic peaks and sales are decided, it's the brightest sign on the street.
QHow much does it cost?▼
Pricing is on request. It depends on the cup spec, content, quantity and your region — and overseas, the projector and installation are sourced locally, so those aren't in our quote. Tell us your market and setup and we'll prepare a tailored quote covering the screen, CMS, content and shipping.
QDo you supply the projector?▼
Not overseas. The projector and installation are arranged locally — we advise the right laser-projector spec for your space. We supply the cup screen, CMS and content, and support the setup remotely.
QCan it be visible from inside the store too?▼
It depends on the install, but the baseline design is 20% reflection : 80% transmission. Most of the light is pushed out toward the street, so it's sharpest from outside; from inside you see a soft, left-right mirrored image. If inside visibility matters, tell us — we can factor it into the design.
QCan it be a shape other than a beer glass?▼
Yes. Any silhouette that can be cut from acrylic works. Coffee cups, cocktail and wine glasses, and free-form screens like bottles, desserts or logos are made the same way. The content is produced to match the shape.
QIs it a big installation job?▼
No. Cutting and SPG coating are finished at our workshop and it ships as a finished product. On site, the work is hanging it inside the glass with wire and setting the projector — no fumes, no closing the store.
QHow do I change the video when the season changes?▼
You just swap the file. With internet, use the CMS to change content and schedules remotely; without it, swap the USB. Draft beer in summer, a hot latte in winter — being able to change content per season or event is Cup Signage's biggest advantage.
QDo I switch it on and off every day?▼
A separate media player (CMS set-top) handles playback, so schedules and content are managed online. Projectors are typically laser models, good for about 20,000 hours with no lamp changes.
QWe're a chain — can HQ manage every branch?▼
Yes. Add the central control system and HQ can manage each branch's content and playback schedule online — swapping content across every location at once for a launch or seasonal promotion.
